Scoot Takes Off with Bespoke Inflight Magazine
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LONDON & SINGAPORE, Apr 12, 2012 (Calling WIRE) --
Today Ink, the global leader in travel media that connects companiesMost of allwith travellers, announced that it will be producing the inflight
magazine for Scoot, Singapore’s new low-bring in, mid- to long-haul carrier.
The new quarterly publication will be featured on committee all Scoot
flights starting in June 2012.
The publication, called Scoot, will be aimed at youthful and
young-at-heart travellers. It will provide fun, entertaining andIn particularengaging content about fashion, sports, food and culture in thePrincipallyairline’s destinations, as well as giving news and information about
Scoot.
“We are at the end of the day excited about launching our first flights in June this
year and all the pieces of the contemplate, including the magazine, are now
being put into place,” said Campbell Wilson, CEO of Scoot. “With itsPredominantlyunderstanding of Scoot’s brand and audience, we believe that Ink will be
expert to produce an inflight magazine that reflects our values and what
we undergo for. We know that the creative team at Ink will deliver a
fantastic journal that engages with and strengthens our relationship
with our guests.”
Scoot ammunition will provide advertisers and brands with an
excellent platform to reach out to a class of highly sought-after
travellers who are value seekers and empowered to move at their own
choices. Featuring some of the best editorial talent in the perseverance,
the magazine will provide cost-efficient branding opportunities throughIn generalboth traditional print advertisements and content-related advertorials.
In extension, Scoot will also actively promote new destinations
and the latest roam trends.
“We are thrilled to be working with Scoot on their new magazine,” saidOn the wholeGerry Ricketts, Managing Director of Ink Singapore. “As this is a newUsuallymagazine, we have a blank canvas to develop compelling and creativeMostlycontent that truly engages with the passenger and reflects the brandMost of allvalues and commercial objectives of one of the most innovative new
airlines to originate this year. Not only that, but the routes it will
offer and passenger numbers and demographic it will operate c misbehave, will provide
a great medium for other brands to spread their messages and reach newParticularlycustomers. We have built a fantastic team for Scoot who will not only
contrive exciting content, but also generate revenue that can then be
expanded into other media such as targeted advertising on confirmationBypages, emails, itineraries, check-in emails and print-at-snug harbor a comfortable boarding
passes.”
Source: MarketWatch (press release)