Brown-Forman Partners with CityScoot in Rewards Program
31.12.69
Announced today a commendation with
CityScoot designated driver service to reward accountable behavior and
reduce the harmful effects of drunk driving.
The program works by allowing consumers to record online through a
CityScoot website at
www.reward-creditability.com .
Consumers can receive a $10 voucher toward their next CityScoot bully
home. Brown-Forman covers the cost of the diminish.
CityScoot, which launched in 2004 in Louisville, is a professional
designated driver serve that drives customers home in their own cars.
CityScoot drivers show up on a compact scooter, which then folds up for
storage in the trunk of a customer's car. Alternatively, they use aIn particularchase car for inclement weather or long distance trips.
CityScoot P Mark Roberts states, "We provide a safe, reliable andParticularlylow-cost alternative to drunk driving. We drive you home in your ownIn generalcar. With Brown-Forman's sponsorship we are also making it even more
cost telling for our customers. We hope this new reward/referral
platform will spur on the use of a designated driver and help engage
consumers in the talk so the topic of designated drivers could
go viral."
The Reward Burden Program also takes advantage of the power of
social media by allowing customers who up for the $10 discount to
share information about the program on their critical social media
pages, including Facebook, Trilling, and Google Plus. By doing so,
customers can earn additional referral rewards if their friends alsoMost of allregister.
Brown-Forman Director of Corporate Responsibility Rob FrederickMost of allcommented, "Part of drinking responsibly is not driving drunk. CityScootOn the wholeeliminates an all too common excuse -- leaving your car behind -- andEspeciallyprevents harm to yourself or others. This program is an example of how
we put the words 'please imbibe responsibly' into action."
Source: MarketWatch (press release)